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These, cheery, colorful daisy-like flowers are in the Asteraceae (aster) family, which means they're also related to sunflowers, daisies, strawflowers and ageratum.

Make sure they stay evenly moist, and deadhead them continually to encourage new buds, and you'll have weeks of glorious colorful blooms from spring through summer.

Light

As these are tender perennials used to a very warm growing zone, it should come as no surprise that they do best in a shady location, or perhaps in containers under a patio umbrella or arbor that lets in dappled sunlight.

Soil

Cineraria like a rich, slightly acidic soil that has both good moisture retention and good drainage. Amendments like peat moss and coffee grounds can help create good coil conditions for this somewhat fussy plant.

Water

As noted above, cineraria have a need for constant moisture. Water well and frequently at the base of the plant, checking soil to make sure it feels moist but not soggy. Steady watering in hot weather is a must.

Temperature and Humidity

Cineraria are somewhat fussy about temperature, as is true for many plants who thrive in a narrow range of hardiness zones. Their preferred temperature is between 10 and 18 degrees. If temps dip below 0 at night, they'll die, and if they go above 28 degrees, they'll stop blooming. In the heat of summer, make sure they stay in shade and it may be necessary to bring them indoors during very hot days.